I am a Seoul-based Creative Director
working across brand systems, product communication, and digital content.

I am a Seoul-based Creative Director working across brand systems, product communication, and digital content. My experience spans Samsung.com, LGE.com, and other global platforms, where I have led key visual strategy, product launch storytelling, content governance, and AI-driven visual production.

My work sits at the intersection of brand, product, and content. I foucs on turning brand principles into clear visual systems, helping teams buile more consistent, scalable digital experiences.

Across global product launches, digital content platforms, and commerce environmenetts, I have workd on product storytelling, visual guidelines, connected brand experiences, and AI-powered production tools. More recently, I have been particularly interested in how AI can help structure brand rules, workflows, and creative operations into systems that teams can actually use.

If you would like to talk about creative direction, digital contents, or AI-driven brand experiences, fell free to get in touch.