Building brand systems, digital content, and AI-powered visual frameworks for global product experiences.
Last updated
03 - 18 - 2026
Creative Director
based in Seoul
I lead Creative direction across product storytelling, visual governance, and scalable content systems—bridging brand consistency with practical execution.
My work sits at the intersection of brand, product, and content. Across Samsung.com and LGE.com, I have led product launch communication, key visual strategy, gallery image guidelines, D2C content systems, and AI-driven creative workflows. I focus on turning brand principles into clear visual frameworks that teams can actually use.
Awards & Recognitions
Samsung Electronics WEnnovation Competition
2015
Mnet Channel ID Branding Creator
2010
SADI Graduation Digital Award
2009
NorthFace Graphic Design Competition
2007
SONY Digital Competition
2006
CLIO Student Award
2005
Korea Internation Design Award
2005
Korea Internation Design Award
2005
KEPCO Creative Award
2005